HOW WE DO IT

SEARCH RESULTS uses the best industry practices to achieve outstanding results for your business. This can only be achieved through rigorous research, analysis, strategies and the use of smart technologies that help accomplish campaign targets for your business. We offer full agency services that include everything from website development to complete strategy and campaign management.

Our detailed and thorough approach will mean your business will receive a tailor-made online solution that works.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

0.09% CTR

20% less CPA

272% ROI